Understand the purpose of specific tools, as there are many digital tools available, all with different applications and objectives. Identify your needs before deciding on using or investing in any digital tool. Therefore, it is crucial to identify your needs before deciding on using or investing in any tool. There are many digital tools available, all with different applications and objectives. Lastly, technology facilitates the direct linkage of small-scale producers to the entire value chain and buyers. This may also increase their chances of securing access to financing and insurance. Tools can provide producers and exporters with the opportunity to share more specific information about their products and practices. For instance, access to digital information may provide buyers with unique information on production and origin, which may encourage them to source cocoa from specific small-scale farmers. At farm level, digital support tools may help you to apply fertilisers at the right time and can provide information on (changing) weather patterns and how to respond to them.ĭigitalisation has benefits beyond the farm level. There is a fast-growing range of digital solutions and tools that help gather information to guarantee sustainable sourcing, facilitate market linkages, improve productivity, competitiveness and/or help protecting the environment.Ĭocoa producers increasingly benefit from the use of digital tools and access to information aimed at improving various internal processes as well as decision-making. The gathering, monitoring, and storing of information along the chain is increasingly managed digitally. As a result, there is an increasing need for information from all actors along the chain, including cocoa producers and exporters. This relates to a growing need for evidence on quality, origin and sustainability claims. The global cocoa industry is asking for more transparency and traceability along the chain. Understand what digitalisation can do for you Connect with organisations that help you embark on your digitalisation journeyġ.Use digital marketplaces to optimize your marketing.
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